For the entrepreneur and internet marketer who want to hone their craft and take advantage of everything that website marketing has to offer there are plenty of books out there that can help. They can teach you everything from search engine optimization techniques to conversion optimization.
Usability: Don’t Make Me Think, Steve Krug
This book is short and to the point so you can breeze through it fairly quickly. This book will teach you about website usability from the point of view of your visitor, it will help you to make sure that your website has the basics down pat. You can learn the patterns of you visitors and what you need to change to get the conversions you want. Most importantly it will teach you the importance of testing.
Analytics: Web Analytics—An Hour a Day, Avinash Kaushik
Google and many of their products were developed by engineers and they are not always user friendly. Google Analytics is a treasure trove of information but only if you can understand it and know how to use it. Learning it isn’t always easy it’s not the most engaging of subjects either but it is a fantastic tool. That’s why this book makes the list. The author works with Google Analytics daily and he can help you break down what everything means.
Small business: The E-Myth Revisited, Michael Gerber
This book will totally change your thinking about your small business and how you run it. This book goes beyond just internet marketing and takes you through starting up a business, the growing pains all businesses go through and what you need to succeed. The most important thing you will get out of this book is learning the difference between working in your business and working on your business. Here is more about the book and why you should be reading it.
Dot Com Secrets, Russell Brunson
Dot Com Secrets will introduce you to the wonderful world of marketing funnels and how to turn your website into a flood of leads. Russell Brunson is highly respected in the world of internet marketing and he is one of the big dogs that you need to listen to. He has worked with thousands businesses, helping them turn mediocre website into cash making machines.
Marketing online and being profitable isn’t always easy to figure out. Fortunately there is some help out there and some amazing books written by people who have been in the industry since it began.